CBS is shifting its controversial reality skein “Big Brother 2” to a later timeslot.
Show, which isolates contestants in a home to compete to be the last one voted out, will move from 8 to 9 p.m., while continuing to air on Tuesday, Thursday and Saturday evenings. The change will kick in this Tuesday.
An Eye exec said content concerns were the chief reason for the sked shift. In contrast to the first “Big Brother,” this year’s follow-up has featured a nonstop parade of spooning, backstabbing and bleeped-out profanity.
“We just felt some of the subject matter was not appropriate for an 8 o’clock time period,” a CBS spokesman said.
Still, Eye planners are probably also hoping the “Big” move will help lure more viewers to the series, which has generated respectable — but far from blockbuster — Nielsen numbers since its July 5 debut.
The number of homes using television is almost always greater at 9 than at 8, particularly in warm-weather months. As a result, a 9 p.m. slot means more viewers will be available to check out the goings-on inside the “Big” house.
Ratings on the rise
The move comes as the show is starting to pick up ratings steam. The most recent Tuesday airing gave the show its best-ever adults 18-34 numbers on the night, including all of last season’s episodes.
In conjunction with the “Big” switch, repeats of “JAG” will return to 8 p.m. Tuesdays. On Aug. 9, “48 Hours” will moves to 8, with “CSI: Crime Scene Investigation” reruns facing off against “ER” at 10.
Saturday edition of “Big” will be sandwiched between two runs of “The District” on Aug. 11; “Touched by an Angel” settles into its new 8 slot Aug. 25.
Sports commitments will cause CBS to bump “Big” on Aug. 18, Aug. 23 and Sept. 8. Skein will get a special Wednesday airing Aug. 22 at 8 p.m.