LONDON — BSkyB will switch off its analog signal today at midnight, leaving an estimated 100,000 subscribers without TV.
The move is the culmination of the satcaster’s aggressive push to convert its customer base to Sky Digital, with more than 5.5 million subs.
BSkyB said it made every effort to tell its remaining analog customers they needed to migrate. Losing those households should be offset by savings from no longer having to pay for analog transmission.
ITV Digital, a pay terrestrial platform co-owned by Carlton Communications and Granada Media, is BSkyB’s closest digital rival, with roughly 1.2 million subs.
Britain’s cablers, NTL and Telewest, are still converting their customers to digital.
About 35% of the U.K., or 8.5 million British homes, have digital TV. With analog, an estimated 40% of the nation has multichannel TV.