LONDON — The U.K. television market was worth £8.8 billion ($12.6 billion) in 2000, roughly double what its value in 1995.
New figures from the ITC, Britain’s commercial TV regulator, reveal that $4.7 billion (37%) of the total came from advertising and that multichannel TV represents 14% of the ad market, up from 6% in 1995. Pay TV subscription sales accounted for $2.7 billion, or 21% of the 2000 total.
Digital TV penetration is now pushing 40%. Despite the explosion in channels available and marked digital take-up, however, Brits continue to watch a flat four hours of TV a day.
Investment in programming approached $10 billion. The main commercial webs — ITV, Channel 4 and Channel 5 — produced 47% of their programming themselves and farmed 42% out to independent producers.
For the year, 77% of ITV’s programming was original as opposed to acquired. The figures for C4 and C5 were 66% and 55.5%, respectively.