HONG KONG — After months of on-again, off-again negotiations, Hong Kong’s vociferous legions of soccer fans will again be able to watch live coverage of England’s popular Football Assn. Cup.
The matches are so popular in the city that Cable TV, Hong Kong’s only cable provider, faced a public outcry when it lost a deal to carry them to ESPN in January.
Those matches, and 20 other international soccer games, will now screen, thanks to a carriage agreement Cable TV has secured with Hong Kong-based satellite broadcaster Star, which has a joint venture with ESPN. Cable TV and News Corp.-owned Star were once unlikely bedfellows, but since Star’s withdrawal from the Hong Kong government’s pay TV licensing process in December, it has been shopping its content to the remaining players in the pay TV market.