Comedy/variety skein wins adults, total viewers
HOLLYWOOD — ABC’s comedy/variety series “The Wayne Brady Show” is off to a great start, as Wednesday’s premiere won its hour by all key ratings measures.
According to Nielsen, a pair of “Brady” episodes captured the night’s leadoff hour — which included no other firstrun programming — in adults 18-49 (4.6/15), 25-54 (4.8/15), 18-34 (4.1/14) and total viewers (10.39 million). It topped the comedies at second-place Fox (two segs of “Grounded for Life”) by 6 shares in adults 18-49, and built by 14% on the half-hour (4.9/16 vs. 4.3/15).
The 18-49 rating is the best for ABC in the hour since April 25 (“My Wife and Kids”) and the biggest for any ABC primetime hour since a July 12 edition of newsmag “Primetime.” By comparison, it tops June’s hourlong premiere of comedy/gameshow “You Don’t Know Jack” in the same timeslot by 39% (4.6 vs. 3.3).
If it continues to be successful in upcoming weeks, there’s a good chance ABC will find a slot for “Brady” on its fall sked, perhaps replacing one half-hour of “Whose Line Is It Anyway?” on Thursdays.
“Wayne Brady,” which stars “Whose Line” regular Brady and his ensemble troupe in comedy, musical and improv skits, will air as half-hour segs at 8:30 on Wednesdays beginning next week.