The Austrian government has finally given the greenlight to private terrestrial television.
The law allowing private channels to compete against pubcaster ORF passed on to the statute books Tuesday after several years’ discussion.
ORF relies on advertising revenues to supplement its public broadcasting fee. As such, it is threatened by the introduction of private channels.
Until now, Austrian auds have relied on foreign satellite and cable programming from neighboring countries such as Germany. Several have attempted to launch Austrian programming and advertising windows.