AOL TW, China Talking TV

China pursues U.S. distribution of China Central TV.

NEW YORK — AOL Time Warner said Tuesday it is in discussions with the Chinese government to increase the audience for the U.S. media titan’s China Entertainment Television, based in Hong Kong.

“We have had positive and constructive discussions with the Chinese government to get increased access for CETV in China,” an AOL spokeswoman told Reuters. CETV is part of AOL’s Turner Broadcasting Group, which also holds the CNN, TBS and TNT channels.

She declined to comment further. But a source familiar with the matter said that the Chinese government was looking for broad distribution in the U.S. market for the China Central Television channel.

“It’s certainly part of the discussions,” the source said. “The talks include making the channel available on AOL Time Warner’s cable systems.” The source said the channel would be part of the expanded range of channels made possible by digital cable.

Rupert Murdoch’s News Corp. also is in talks with the Chinese government to gain access to the Chinese TV audience, according to a story on the Financial Times Web site. News Corp. declined to comment, however.

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