BERLIN — German media giant Kirch Group has sold the Korean broadcasting rights to the 2002 and 2006 World Cup soccer championships to a consortium of broadcasters.
The deal was struck between Kirch subsid KirchSport and Korean pubcasters KBS and MBC and commercial web SBS, who will divvy up all 64 of the matches of the 2002 World Cup, to be held in Korea and Japan, and the 2006 World Cup to be held in Germany.
“The agreement is an important step for the overall marketing of the FIFA World Cups 2002 and 2006,” Alexander Liegel, managing director of sports rights for KirchMedia, said.
The sale follows last week’s announcement of deals with Belgian channel VRT40 and South Africa’s e.tv. Major territories such as the U.K.and France are still pending.