L.A. screenings soirees sizzler

Studios offer chances to swing with new show stars

It wasn’t just nonstop viewing sessions for the 1,000 foreign TV buyers who hit town last week for the annual L.A. Screenings. The event is the first occasion overseas station buyers have to assess — and perhaps buy? — some of the upcoming series that the U.S. nets will air this fall.

The Hollywood majors, who are the main distributors of these shows around the world, wined and dined buyers throughout the week in the hopes it would help loosen their pursestrings.

Disney, Paramount, Fox, Universal, CBS and NBC-MGM all hosted events at which buyers got the chance to mix and mingle with stars from the new shows as well as studio execs.

Paramount opened it gates to 1,000-plus guests May 23 for its annual on-the-lot extravaganza in which writer-producers like Steven Bochco and talent such as Alyssa Milano mingled with buyers.

Fox too hosted a soiree May 22 followed by a screening of its film “Moulin Rouge,” while U treated buyers to cocktails and a screening of “The Mummy Returns” on May 24.

Disney entertained early arriving buyers May 20 at Disneyland Adventure in Anaheim, while CBS and MGM, which now represents NBC-owned product abroad, both hosted pours at the W Hotel.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading