EIF, Valenti champion the virtues of giving back

Vet showbizzer Jack Valenti address a discussion on philanthropy among next-generation execs Thursday at Joyas in Beverly Hills.

Hosted by the Entertainment Industry Foundation (EIF)’s New Millennium Task Force, Vanity Fair and Corneliani, gathering’s purpose was explained by task force co-chair Nicole Perez.

“EIF started over 60 years ago. Samuel Goldwyn and the Warner Bros. started a foundation that allocated money to a variety of charities,” Perez said. “What we wanted to do, as NMTF, was carry that on. We’re younger, we just started our careers, and we don’t have a lot of money to give out to charity, but it’s not only about giving out the money, it’s about giving out the time.”

“The word philanthropy is a large, phony word,” MPAA prexy-CEO Valenti said during his pitch to the crowd. ” I think philanthropy means giving to others in some way in order to help their lives. You can do it by sending a check, and, as Nicole pointed out, you can do it by giving of yourself.”

This year EIF raised more than $170 million to benefit various nonprofit organizations in L.A.

Among those listening to the pitch were Angell Conwell, Allison Dunbar, Carlton Elizabeth, Tory Kiddles, Satsuki Mitchell, Kristin Richardson, Bree Turner, Jessica Weiner and Rachel Wilson.

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