Seymour Heller, a personal manager for more than six decades, died Oct. 8 of natural causes at his home in Beverly Hills. He was 87.

Heller’s most famous client was Liberace, whom he signed in 1950 and represented until the entertainer’s death in 1987.

Heller began his career in college during the late 1930s when he worked for MCA in his native Cleveland representing some of the big bands including Glenn Miller, Tommy Dorsey, Paul Whiteman, Glen Gray and Horace Heidt.

During World War II, Heller served in the U.S. Coast Guard show “Tars and Spars,” which featured such personages as Victor Mature, Sid Caesar, Gower Champion and Bob Fosse.

Following the war, he teamed with Dick Gabbe and Sam Lutz to form Gabbe, Lutz and Heller Personal Management, the first U.S. coast-to-coast personal management company.

Heller’s roster of clients at various times also included Lawrence Welk, Tex Beneke, Ginger Rogers, Debbie Reynolds, Mel Torme, the Andrews Sisters and Regis Philbin.

A co-founder of the National Conference of Personal Managers, Heller specialized in the representation of music variety performers and film and TV projects.

Heller is survived by his wife of 50 years, Billie; two sons; and a daughter.

In lieu of flowers, family suggests donations in Heller’s name be made to OPICA, 11759 Missouri Ave., Los Angeles, CA 90025; Beverly Hills Firefighter’s Assn., 444 N. Rexford Drive, Beverly Hills, CA 90210; Talent Manager’s Assn., 12358 Ventura Blvd., Studio City, CA 91604.

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