MTV Networks has expanded and restructured its West Coast ad sales team to offer a more targeted service to its clients.
Peter Mann has joined the staff as VP of ad sales for Nickelodeon/Nick at Nite and TV Land. Gina Sheldon, a 12-year veteran of MTV Networks, has been upped to director, MTV/VH1 ad sales. Bud Tody, formerly director of ad sales at CBS Cable, has been named director of ad sales for CMT and TNN. Lisa Tyler will remain a director of audience research for the Western region ad sales team.