Sony Pictures Entertainment Consumer Products has tapped Michael Peikoff senior veep of marketing and client relations for Sony Pictures Consumer Products.

Peikoff will supervise marketing, publicity and promotions for the company’s film and TV licensing and merchandising division. In his new post, he will handle marketing for the upcoming films “Spider-Man,” “Stuart Little 2” and “Men in Black 2.” In addition, he will create product marketing strategies for animated television series including “Max Steel” and “Jackie Chan’s Adventures.”

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