Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment.

MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands.

MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video and DVD releases including “The Waterboy,” the live action “101 Dalmatians,” “Armageddon” and “The Sixth Sense.” She also helped launch the company’s first live-action direct-to-video title, “Honey We Shrunk Ourselves.”

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