You will be redirected back to your article in seconds

Lori MacPherson

Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment.

MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands.

MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video and DVD releases including “The Waterboy,” the live action “101 Dalmatians,” “Armageddon” and “The Sixth Sense.” She also helped launch the company’s first live-action direct-to-video title, “Honey We Shrunk Ourselves.”

More Scene

  • Chanel x Tribeca Film Festival Women's

    Chanel's Tribeca Film Fest Luncheon Toasts to Women's Movements in Industry

    Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment. MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands. MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video […]

  • Doug Davis Power of Law

    Doug Davis Discusses Using Music for a Cause at Variety's Power of Law Event

    Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment. MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands. MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video […]

  • 'The Handmaid's Tale'

    'The Handmaid's Tale' Cast, Creator Talk Season 2 in #MeToo Era, Expanding Gilead

    Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment. MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands. MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video […]

  • Pamela Adlon Better Things

    Pamela Adlon: When 'Better Things' 'Stops Being Relatable Is When I Stop Doing My Show'

    Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment. MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands. MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video […]

  • The Future She Built

    Inventor of the Inclusion Rider Discusses Why the Initiative Is Necessary at Panel

    Lori MacPherson has been tapped to the post of veep, brand marketing for Buena Vista Home Entertainment. MacPherson will handle marketing for all live-action films under the Touchstone, Miramax, Walt Disney, Wonderful World of Disney and ABC brands. MacPherson joined the company in 1991 and has been responsible for the marketing plans for numerous video […]

More From Our Brands

Access exclusive content