Dana Laufer has been tapped VP of worldwide promotions at Miramax.

Reporting to senior VP of worldwide promotions Lori Sale in the company’s L.A. offices, Laufer will be responsible for national promotions campaigns and corporate sponsorships for both Miramax and Dimension Films.

Laufer moves to Miramax from her Gotham-based post as New Line Cinema’s VP of national promotions, where, over the course of her 13-year tenure, she worked on campaigns for such films as “Austin Powers: The Spy Who Shagged Me,” “Frequency” and “The Wedding Singer.”

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