Lifetime Television has tapped Amanda Gibbs to the post of director, distribution & field marketing, for the company’s Western region. In addition, Alexandra Carsia and Arlene Damasco have been named managers, distribution & marketing.
Gibbs will handle the distribution and marketing of Lifetime Television and the Lifetime Movie Network to MSOs and individual systems in California and Hawaii. Before joining Lifetime in 1998, she was manager of network distribution for Fox Broadcasting Co.
Carsia will oversee distribution, local ad sales and marketing for cable MSOs in California, Oregon, Utah, Idaho, Wyoming and Montana. Most recently, she was marketing and promotions coordinator at CableRep Arizona.
Damasco will be responsible for similar duties in Arizona, California, Nevada and New Mexico. Previously, she was a marketing communications specialist at Cox Communications.