Twentieth TV trades NATPE floor for hotel

Company joins cost-cutting exodus

Citing News Corp.’s cost-cutting efforts, Fox’s syndication arm Twentieth Television, which previously was expected to exhibit on the floor of the NATPE confab, has decided to move off the floor.

Twentieth prexy-chief operating officer Bob Cook has been a longtime supporter of the confab and is a member of the National Assn. of TV Program Execs board of directors. This is one reason being given that Twentieth TV will retain a presence at the confab, securing meeting space in a nearby hotel.

Twentieth TV follows at least a half-dozen other domestic distributors off the floor of the confab, which runs Jan. 21-24 at the Las Vegas Convention Center. It comes at a time when traditional exhibitors at many trade shows are scaling back in the face of consolidation and economic downturn.

Paramount Domestic TV made a similar decision last week (Daily Variety, Sept. 25). Par will save more than $1 million by setting up offices for its domestic division during the convention at the Venetian Hotel on the Las Vegas Strip rather than mounting its traditional, elaborate booth on the NATPE floor. Whether Par’s international force will be on the NATPE floor remains to be determined.

Off the floor

Traditional NATPE exhibitors Warner Bros. Domestic TV Distribution, Carsey-Werner-Mandabach’s domestic distribution division, Buena Vista Television, King World Prods. and Universal Worldwide Television also will not be exhibiting on the floor.

Among the domestic distributors that are expected to exhibit with a booth are Columbia TriStar TV Distribution, Tribune Entertainment, FremantleMedia and NBC Enterprises.

Studios USA Domestic TV hasn’t commented yet on its plans.

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