You will be redirected back to your article in seconds

Times Square as public theater

Six filmmakers introduced to the heart of Gotham

Walking through the corporate advertising mecca that is Times Square, you could be forgiven for mistaking a giant Panasonic screen for a video art exhibit. Yet that’s what’s being screened on Panasonic’s Astrovision through a unique collaboration with a nonprofit art organization to bring the work of six filmmakers to the heart of Gotham each year.

Since 1996, Panasonic has owned the screen at Broadway and 43rd Street in a joint venture with NBC, and in February this year it launched “The 59th Minute” video art project. Every hour, just before the hour, between 7 a.m. and 1 a.m., a filmmaker’s 60-second piece is screened: the perfect length for those stuck in traffic or waiting for a don’t-walk sign to change.

Besides films, promotional videos and advertisements, Panasonic also donates free space on the Astrovision to nonprofits.

Anne Pasternak, exec director of Creative Time, a public art organization, teamed with Panasonic to furnish artistic works. Each piece runs for a two-month period.

“The partnership is bringing artists into Times Square and reclaiming an area that is no longer accessible to artists,” says Pasternak. “All the work has to have a relation to the context of Times Square.”

Marco Brambilla’s “Superstar” shows a man floating dreamlike through a canyon of buildings, while the waves of characters traversing the screen in Kentridge’s “Shadow Procession” reflect the 1.5 million people who pass through Times Square each day.

More Scene

  • Variety Hitmakers Brunch

    Kendrick Lamar, DJ Khaled, Hailee Steinfeld Honored at Inaugural Variety Hitmakers Event

    Walking through the corporate advertising mecca that is Times Square, you could be forgiven for mistaking a giant Panasonic screen for a video art exhibit. Yet that’s what’s being screened on Panasonic’s Astrovision through a unique collaboration with a nonprofit art organization to bring the work of six filmmakers to the heart of Gotham each […]

  • The 'Runaways' Praise Series' Diversity at

    'Marvel's Runaways' Stars Praise Series' Diversity at Hulu Premiere

    Walking through the corporate advertising mecca that is Times Square, you could be forgiven for mistaking a giant Panasonic screen for a video art exhibit. Yet that’s what’s being screened on Panasonic’s Astrovision through a unique collaboration with a nonprofit art organization to bring the work of six filmmakers to the heart of Gotham each […]

  • 'The Shape of Water' film premiere

    Guillermo del Toro Calls 'The Shape of Water' a New Type of 'Beauty and the Beast'

    Walking through the corporate advertising mecca that is Times Square, you could be forgiven for mistaking a giant Panasonic screen for a video art exhibit. Yet that’s what’s being screened on Panasonic’s Astrovision through a unique collaboration with a nonprofit art organization to bring the work of six filmmakers to the heart of Gotham each […]

  • Girls Inc. hosts the 2017 LA

    Warner Bros. TV Exec Calls for End to Sexual Harassment: 'Enough Is Enough'

    Walking through the corporate advertising mecca that is Times Square, you could be forgiven for mistaking a giant Panasonic screen for a video art exhibit. Yet that’s what’s being screened on Panasonic’s Astrovision through a unique collaboration with a nonprofit art organization to bring the work of six filmmakers to the heart of Gotham each […]

More From Our Brands

Access exclusive content