CANNES — In a sign of growing openness toward other cultures, officials from Chinese pubcaster CCTV expressed appreciation for foreign contributions and asked for a helping hand from experienced professionals in developing its small-screen biz.
Speaking at a Mipcom presentation hosted by the state-run web, Zhao Shi, representing China’s State Administration of Radio, Film and Television, said the industry would continue “embracing the outside world with open arms. China’s reform and opening-up policy is not made up of empty words. We will take concrete actions to learn and communicate with our overseas counterparts to achieve mutual benefit.”
China has 350 million TV sets, the largest number in the world.