West Coast sr. veep Portnow in charge

NEW YORK — Zomba Music, home of teen-pop powerhouse label Jive Records, has launched Ingenuity Entertainment, a full-service management company for artists, composers, music editors and music supervisors in the film and TV industries.

Ingenuity, which falls under the oversight of Zomba’s senior VP of West Coast operations Neil Portnow, will rep and manage both new and veteran talent, in addition to offering inhouse music production and business affairs services.

The new division combines a recently formed management firm, also called Ingenuity, run by Rich Jacobellis and Gretchen O’Neal, with Zomba’s existing Screen Music unit, topped by David May. The three execs will run the new Ingenuity jointly.

Jacobellis comes to Ingenuity from music management firm Blue Focus, while O’Neal has experience at Media Ventures and Walt Disney Pictures. Before joining Zomba Screen Music, May worked at Universal Pictures.

Ingenuity will be based in Zomba’s Los Angeles offices.

Zomba’s flagship Jive imprint, distributed through BMG Entertainment, houses some of the biggest acts in pop music, including ‘N Sync, the Backstreet Boys, Britney Spears and R. Kelly.

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