Virgin promotes vet Alder up marketing tree

Ritchie tapped director of marketing

HOLLYWOOD — Virgin Entertainment Group North America has upped Dave Alder to senior veepee of product and marketing.

The music and entertainment retailer also announced Monday that Roger Ritchie has been tapped director of marketing, while Dawn Roberts will step down as VP of marketing, opting to start her own consulting firm, Imagine Marketing.

Alder has held key marketing management and executive management posts during his 16-year career with Virgin, including marketing director for Virgin Cinemas, senior veep for Virgin Megastore Online and senior VP of product and merchandising for Virgin Entertainment Group North America.

Ritchie will oversee the day-to-day operations of media, co-op, creative, and regional and national marketing initiatives.

Ritchie joined Virgin in 1997, and has since held the positions of coop supervisor, marketing manager, and senior content manager for Virgin Megastore Online. He has worked in the music and entertainment industry since 1986 with previous experience at Blockbuster, Baker & Taylor, and Best Buy.

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