Brad Grey Television attached to exec produce
VH1 is planning to bring music to the corner of Hollywood & Highland.
Cabler is negotiating to secure a three-story, glass-enclosed production space at the Hollywood & Highland complex in order to mount a live, music-themed show tentatively titled “Live From Hollywood.” Space faces Highland.
Brad Grey Television, which produces talkers “Politically Incorrect With Bill Maher” and “Dennis Miller Live,” is attached as exec producer of the project, which could launch as early as the first quarter of 2002.
Skein would likely be a 30-minute, four-day-a-week program that “would do for music what Jon Stewart and ‘The Daily Show’ do for news,” one insider said.
VH1 has been developing the project for several months; cabler later enlisted BGTV because of its experience with topical talkers and the management roster of BGTV sister company Brillstein-Grey. Informal meet-and-greets with potential hosts have already taken place, though no firm candidate has emerged.
Cabler previously considered producing the show at the Third Street Promenade in Santa Monica. The Hollywood & Highland complex, which houses the Kodak Theater, opens next month.
VH1’s sister network MTV has found ratings success in “TRL,” the live music countdown show it produces at a glass-enclosed space in Gotham’s Time Square.
VH1 aims to find its own signature daily project with this show, much as “The Daily Show” gave a public face to Comedy Central.