This article was corrected on Oct. 29, 2001.
Catch 23 Entertainment has hired manager Darryl Taja to serve in the dual roles of senior VP of its talent and literary management division as well as oversee the company’s newly launched urban entertainment label.
Taja, who will oversee the development of projects and talent specifically targeted for the urban market, reports to C23 prexy Jeremy Barber and the talent division’s executive vice president, John Carrabino.
At C23, Taja will continue to manage the careers of rap star Pras (“Mystery Men”), writer/actor/director Jean-Claude LaMarre (“Basquiat”), actors Tommy Ford (“Martin”), Leila Arcieri (“Son of the Beach”), Chuck Carrington (“JAG”) and Natalie Compagno (“The Young and the Restless), writer Michael Anthony Snowden (“Scary Movie 2”), writer/director Rob Weiss (“Amongst Friends”) and 2001 Disney fellowship screenwriting award winner Tamika Lamison.
Previously, Taja served as the managing partner in Jon Sheinberg’s the Machine and as head of the musicvideo production company Tsunamii Entertainment. He also holds production credits on “Go for Broke,” “Higher Ed,” “Pursuit of Happiness,” “Kitchen Privileges” and “Thicker Than Water.”
Taja began his career as a concert promoter and urban marketing specialist at companies such as RCA, Def Jam, Mercury and Uptown Records. Taja also worked as the regional director of college promotions at RCA Records and served as the promotional tour road manager for late rap star the Notorious B.I.G. at Mark Pitts Management.
Taja was repped by Adam Kaller of Behr Abramson & Kaller.