Pair has sporting chance

Bedol, Greenberg create Transfusion Integrated Properties

The two men who founded Classic Sports Network have set up a new company designed to create fresh revenue streams for existing properties in sports and music.

Transfusion Integrated Properties is the highfalutin name for the New York-based company, and the two founding partners are Brian Bedol and Stephen D. Greenberg.

Bedol said he’s not just seeking to do business with existing properties but to develop new properties, citing the annual X Games series of events as “a valuable property created by ESPN that keeps getting bigger and better every year.”

“Undercapitalized and undermanaged” properties are on Transfusion’s radar screen, he said, including “participation sports such as skateboarding, snowboarding and even some golf events.”

The operating executives who will serve as partners in Transfusion (along with their former attachments) are: Chris Bevilacqua (VP of global negotiations and league affairs for Nike), Richard Copeland (VP of properties for Octagon), Norbert Gambuzza (director of sports marketing and promotion for Sports Illustrated), Jeff Jonas (VP of property representation and corporate sales for Octagon) and David Newman (VP of marketing and events for the National Football League).

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