Music veteran to run new booking arm

Music talent reps have new 'Prinz'

Veteran music agent Rob Prinz has joined United Talent Agency to head the music department and oversee the agency’s newly formed booking and touring operation. He comes with a mandate to significantly expand the agency’s burgeoning music representation biz.

Prinz will bring with him clients including Celine Dion and Ricky Martin. Before forming his own shop, Principal Artists Group, in 1999, Prinz spent 11 years as an agent at Creative Artists Agency representing Dion and Martin as well as Van Halen, Barbra Streisand, Bon Jovi, Jerry Seinfeld, Stevie Wonder and the Black Crowes.

“Rob has an unparalleled reputation and presence in the music industry,” said Jeremy Zimmer, a UTA partner and board member. He praised Prinz as “a leader not only in identifying and cultivating new talent, but also moving existing stars to their next levels.”

To that end, Prinz will work closely with UTA’s new ventures department to identify music marketing and cross-promotional opportunities for the percentery’s nonmusic clients.

Agent Nikki Wheeler, a longtime associate of Prinz at Principal Artists, also will make the move to UTA.

“This is a fantastic opportunity to do what I love, which is represent music artists, at one of the best agencies in the industry,” Prinz said. “UTA has a deep commitment to its clients, and I feel this is a great environment in which to establish a serious and competitive music business.”

Before joining CAA, Prinz spent eight years at the William Morris Agency as head of its East Coast contemporary music division. His early clients included Madonna, whom he represented from her first recording contract up through the mid-1980s, and Dion and Martin — both of whom he represented before either singer recorded an English-language album.

UTA expects the addition of Prinz to greatly expand its music department. For a long time, the agency has represented music mavens in areas outside the tune biz, including Madonna, Martin, Janet Jackson and Eminem.

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