HBO, which recently set up a rare concert event with Bruce Springsteen for this spring, has pacted with Britney Spears to do a live concert special in November.
HBO traditionally produces two to three concert events per year, and the pay cabler is indeed likely to bow a third this year, during the summer, according to Nancy Geller, senior VP of HBO original programming. She declined, however, to specify who the artist will be.
Last year’s events starred Marc Anthony and ‘N Sync. HBO usually spends more than $1 million on each concert.
Spears’ concert will be telecast live from the MGM Grand in Las Vegas on Nov. 18, marking her first live TV concert. The pop singer has done TV specials, but no TV concerts as yet.
Marty Callner, who produced the ‘N Sync show as well as others for HBO, will produce the Spears event.
“When you can only do two to three of these a year, you really kind of think about what the new and young subscriber is going to want,” Geller said of her choice to pursue Spears. “The new and young subscriber is going to want Britney.”
“We’ve always been involved with these gigantic stars when they’re young,” Geller added. “We did Madonna twice when she was younger.”