The Grammy Awards will rock on at CBS for another five years.
The Eye has sealed a deal with the Recording Academy to the tune of between $20 million and $25 million a year. The pact, which begins with the 2002 show on Feb. 27, keeps the Grammys on CBS through 2006.
CBS president-CEO Leslie Moonves and Academy prexy-CEO Michael Greene made the announcement Thursday at Staples Center, where the event will be held this winter. That keeps the kudocast in Los Angeles for a fourth year (Daily Variety, Oct. 18).
The Grammys have been telecast on CBS since 1973. February’s 44th annual Grammy Awards telecast marks the show’s 29th year on the Eye.
On Tuesday, CBS announced a third attempt at broadcasting the twice-delayed Emmy Awards. The network and Recording Academy were forced to cancel the Latin Grammys, which had been scheduled for Sept. 11.
“We haven’t quit on award shows,” Moonves quipped. “Hopefully, it won’t take three times to air the Grammys.”
The Grammy Awards continue to rank as the second most-watched kudocast of the year, behind only the Academy Awards on ABC. The 2001 show, which included a duet by Eminem and Elton John, attracted 26.7 million viewers and a 12.6 rating/30 share with adults 18-49.
The most recent telecast also tied with the 2000 show as the highest-rated Grammys among young adults in eight years.
“The Grammys have been a significant event for CBS,” Moonves said.