Hybrid music company ArtistDirect has named PR veteran Heidi Ellen Robinson senior vice president of press and media relations, reporting to chief exec Ted Field.
Robinson will oversee all media campaigns for ArtistDirect units, including the corporate entity, the recently formed ArtistDirect record label, the firm’s inhouse talent agency and special projects such as the annual SnoCore rock package tour.
Robinson has handled ArtistDirect PR over the last year on a freelance basis, also working publicity for such acts as Slayer, the Deftones and System of a Down. Before that, she spent seven years as VP of media relations at American Recordings, then two years as head of media relations at Madonna’s Warner imprint Maverick Records.
Exec has also done stints at Columbia, Capitol and, later, Warner Bros. Records during her 31-year career, working with such acts as the Sex Pistols, Van Halen and Fleetwood Mac. She also spent 10 years as an independent publicist repping the Beach Boys, Black Sabbath and Jane’s Addiction, among others.