You will be redirected back to your article in seconds

Arista marketing pair get VP stripes

Co.'s roster includes Outkast, Santana, Braxton

Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis.

The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton.

Ward and Lowenberg also will act as liaisons, linking artists and their managers with Arista’s A&R, sales, promotion and other departments.

Ward has been director of artist development at the label since January 1999, and has held marketing and production posts at EMI, Virgin, Charisma Records and in the U.S. office of U.K.-based management firm Sanctuary.

Lowenberg began his tenure at Arista in 1997 as associate director, and was promoted to director a year later. Prior to signing on with the label, he worked at EMI for five years, most recently as a product manager.

Exec broke into the record biz as an assistant in the marketing department of EMI imprint Chrysalis Records.

More Music

  • Sufjan Stevens

    Sufjan Stevens on How His Wary Dance With Hollywood Led to an 'Outrageous' Oscar Nom

    Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis. The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton. Ward and Lowenberg also will act […]

  • Chris Cornell

    Chris Cornell’s Widow Talks About the Singer’s Battle With Addiction (Watch)

    Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis. The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton. Ward and Lowenberg also will act […]

  • Frank Ocean

    Frank Ocean Sues Producer Over Authorship of 'Blonde' Songs

    Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis. The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton. Ward and Lowenberg also will act […]

  • Dua Lipa Dan McCarroll

    Dan McCarroll, Former President of Warner Bros. Records, Joins Amazon

    Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis. The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton. Ward and Lowenberg also will act […]

  • Sade to Release New Song on

    Sade to Release New Song on ‘Wrinkle in Time’ Soundtrack

    Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis. The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton. Ward and Lowenberg also will act […]

  • spotify-logo

    Spotify Hints at Hardware Plans in New Job Listings

    Arista Records has moved marketing department staffers Tony Ward and Adam Lowenberg upstairs to vice president positions, reporting to marketing senior VP George Levendis. The newly minted execs will both be charged with developing marketing strategies for Arista’s roster of artists, which includes Outkast, Carlos Santana and Toni Braxton. Ward and Lowenberg also will act […]

More From Our Brands

Access exclusive content