Viva Media expected to relaunch German music channel
BERLIN — AOL Time Warner is reportedly taking a stake in struggling German music channel Viva Zwei.
The faltering web, which is aimed at older auds, has been unable to match the success of hipper sister channel Viva. As a result, parent company Viva Media has been looking for a partner with which to revamp the channel.
Company is expected to relaunch Viva Zwei early next year as an all-new web with fresh programming; some old content may be retained as part of evening programming.
Warner Music Germany owns 19% of Viva Media, which could use some of the TV and Internet content and know-how of AOL Time Warner for the new venture. EMI Electrola and Universal also have stakes in the company.
In a show of respect for the victims of the terrorist attacks in New York and Washington, Viva shut down operations Wednesday. It canceled regular programming Thursday and today, and is airing special interactive shows focusing on the incidents.