Co. launches reality show to high ratings
NEW YORK — As if hosting his own latenight talkshow weren’t enough to keep Conan O’Brien busy, in his spare time, the former “Simpsons” writer heads up his own television production company, Conaco.
Last week, the production shingle, which in 1999 inked a multiyear deal to develop and produce programming for the Peacock web, saw “Lost,” its initial project, make it to air.
The NBC reality skein, which will run for the next five weeks, gave NBC its highest adult 18-49 rating in the timeslot since the end of the May sweep.
“We thought we were focused on doing comedy, but then we ended up doing a reality show,” says Jeff Ross, the exec producer of “Late Night With Conan O’Brien” and Conaco exec. “It just shows we’re open to anything.”
Next up, Conaco is producing “Beat Cops,” a half-hour comedy pilot about two inept officers, which is being developed at Fox.
The company also has various development deals with writers and talent, including comedian Greg Giraldo and playwright David Lindsay-Abare.
“A lot of talented writers and performers come through ‘Late Night.’ We figured we might as well try to take advantage of it,” Ross says.