B'cast has solid ratings, reaches nearly 15 million listeners
Don Imus has reupped with MSNBC. In an multiyear deal, channel will continue to simulcast his “Imus in the Morning” radio show.
“Imus in the Morning” broadcasts from the WFAN radio studios in Astoria, New York and airs live weekday mornings from 6-10 a.m. on MSNBC as “Imus on MSNBC.”
Program is available in eight of the top 10 radio markets, reaching nearly 15 million listeners. On MSNBC, it is also a solid ratings earner, averaging a .47, rep-resenting 328,000 households, in the past month. Recent guests include Gotham’s Mayor Giuliani, Frank Rich of the New York Times, and NBC news anchor Tom Brokaw. Since Sept. 11, show has aired only 17 times due to interruptions from breaking news.
“Imus in the Morning” bowed in 1971 from New York, after stints in L.A. and Cleveland. MSNBC began its simulcast in September 1996.
WFAN is owned and operated by Infinity Broadcasting, a subsidiary of Viacom.