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A big job with low profile

PR people tight lipped about award campaign

Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story.

Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree to be interviewed avoided discussing award campaign specifics.

“I’m just a behind-the-scenes person in all this,” says one award publicist. “It’s really the prerogative of the studios who talks to the press.”

Explains another consultant: “I could talk to you, but it would be at my peril.” The publicist chose the relatively peril-free path of silence, not wishing to antagonize the studio that signs the paychecks.

And those checks are healthy, with retainers reportedly ranging from $5,000 to $10,000 monthly for the six-month campaign season. If some consultants are making more, it’s one fact they’re not publicizing.

— Paul Karon

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