You will be redirected back to your article in seconds

A big job with low profile

PR people tight lipped about award campaign

Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story.

Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree to be interviewed avoided discussing award campaign specifics.

“I’m just a behind-the-scenes person in all this,” says one award publicist. “It’s really the prerogative of the studios who talks to the press.”

Explains another consultant: “I could talk to you, but it would be at my peril.” The publicist chose the relatively peril-free path of silence, not wishing to antagonize the studio that signs the paychecks.

And those checks are healthy, with retainers reportedly ranging from $5,000 to $10,000 monthly for the six-month campaign season. If some consultants are making more, it’s one fact they’re not publicizing.

— Paul Karon

More News

  • Carrie Stein to Head Up Scripted

    Carrie Stein to Head Up Scripted TV at Kew Media

    Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story. Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree […]

  • Thomas Ebeling to Step Down as

    Thomas Ebeling to Step Down as Head of Germany's ProSiebenSat.1

    Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story. Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree […]

  • Diana RossAmerican Music Awards, Show, Los

    TV Review: The 2017 American Music Awards

    Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story. Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree […]

  • 1949: The famous children's author Enid

    'Paddington' Team Takes on Enid Blyton Classic 'Magic Faraway Tree'

    Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story. Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree […]

  • Amazon Strikes International Output Deal With

    Amazon Strikes International Output Deal With AMC Studios

    Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story. Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree […]

  • IDFA: Profile of IDFA’s Bertha Fund

    IDFA: The Bertha Fund At 20 – ‘Bringing In New Voices, Other Stories’

    Reporters will tell you there’s something very wrong in the universe when they must resort to cajolery and other arts of persuasion to convince PR people to open up, but that’s what happened on this story. Several consultants turned suddenly publicity shy when it came to talking about themselves. And the ones who did agree […]

More From Our Brands

Access exclusive content