B.O. jumps after lackluster previous week
Broadway rebounded nicely from the previous week’s B.O. debacle, the direct result of an unusual triple whammy: Halloween, the World Series and the end of daylight savings time. The overall tally last week rose $1,470,503 — up 13.68% from the week of Oct. 29-Nov. 4 — for a grand total of $12,213,243.
B.O. this time a year ago stood at a loftier $13,488,202 when 31 shows packed them in.
Of the 28 productions now on the boards, only three experienced minor decreases from the previous week: “The Rocky Horror Show” fell $17,059, “QED” dropped $444 in previews and the heavily comped revival of “The Women” slumped $30,535 during its opening week.
Not quite back
Several sizable increases last week, however, did not bring the shows back to pre-World Series levels: Although “The Music Man” rose $105,618 to close with a final $350,967, it had dropped $115,361 the previous week. “Tale of the Allergist’s Wife” coughed up another $72,725, closing at $329,268 after falling $96,950 during that World Series/Halloween session. “Hedda Gabler,” which grossed $206,313 last week, rebounded with a $62,015 increase after its previous $94,779 decrease. And the added $92,242 for “Kiss Me, Kate” did not quite make up for its $121,152 plummet two weeks ago. The Cole Porter tuner closed with $394,458 last week.
‘Beauty’ tips register
“Beauty and the Beast,” on the other hand, registered a whopping $134,358 bump, bringing the show to a final tally of $556,265, its best box office performance since late August. There were also mega increases recorded by “Aida” (up $74,598), “Chicago” (up $97,640) and “42nd Street” (up $152,422), all of which improved on their respective mid-October grosses.
Opening Nov. 1, “Noises Off” already sounds like a winner. Performing at 92.2% capacity, the Michael Frayn revival jumped $92,030 to close at $382,640 on its gross potential of $522,566. Average ticket price is a discounted $49.34.
“By Jeeves” also improved for the second week in a row, up $40,190 to finish with $221,917 on its $369,280 potential. Average ticket is $54.66.
And “Urinetown,” another new show, picked up five figures to close with $343,107, just under its $386,346 potential, with the average price ticket the second highest (after “The Producers,” naturally) on Broadway: $75.91.
“The Producers” and “The Lion King” went clean, with “Mamma Mia!” just a smidgen under soldout at 99.6% due to press comps. Even so, its $903,804 set a house record at the Winter Garden.