Watts back in WB’s international fold

Exec to manage division's cross-departmental marketing operations

HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England.

In the newly created post, Watts will be responsible for managing the division’s cross-departmental marketing operations, including supervision of international campaign development, publicity, media, research and promotion, as well as working on companywide integrated promotion efforts.

She also will work with Warners’ regional offices and operations in local markets, overseeing development of marketing strategies. Watts, who will report directly to president of international marketing Sue Kroll, will be based at Warners’ home office in Burbank.

Watts spent the past two years as a freelance marketing consultant in London, most recently working with DreamWorks on the blockbuster toon pic “Shrek.”

Watts joined Warners’ London operations in 1988 as manager, European advertising and publicity. She relocated to Burbank in 1997 and was named vice prexy of international publicity.

Prior to joining Warners, she was affiliated for five years with Australia’s Village Roadshow Corp.

More Film

  • Les Arcs Film Festival

    Les Arcs European Film Festival's Industry Village Kicks Off with Strong Roster

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

  • Star Wars: The Last Jedi

    Box Office: 'Star Wars: The Last Jedi' Rockets to $215 Million Opening Weekend

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

  • Anita Hill

    Anita Hill Chairs Hollywood Anti-Sexual Harassment Commission Formed by Top Execs

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

  • Warren Beatty

    Arnon Milchan Sues Warren Beatty Over 'Rules Don't Apply' Flop

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

  • Oscar Isaac Addams Family

    Oscar Isaac in Talks to Voice Gomez Addams in Animated 'Addams Family' Movie

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

  • Jennifer Lawrence

    Publicists for Jennifer Lawrence, Daisy Ridley, Amy Adams Form New Firm

    HOLLYWOOD — Veteran international marketing film exec Fiona Watts is returning to Warner Bros. Pictures as senior VP of global marketing. Watts previously spent 10 years at Warners, most recently as veep of international publicity, before leaving in 1998 to return to her native England. In the newly created post, Watts will be responsible for […]

More From Our Brands

Access exclusive content