You will be redirected back to your article in seconds

U Pix, Arenas speak Spanish

5-year venture to distribute pics to Latino audience

Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide.

U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions and acquisitions will be co-financed by U and Arenas Entertainment.

The deal is for five years, after which U can increase its financial stake in Arenas Entertainment.

Serving as CEO of the new venture is Santiago Pozo, founder-prexy of Arenas Group, an ad, P.R. and talent management firm specializing in the U.S. Latino market.

“Santiago and his team at the Arenas Group have played a key role in our marketing efforts to the U.S. Latino audience for many years,” U Pictures vice chairman Marc Shmuger said. “This new venture is evidence of our belief in Arenas as an organization and in the Latino audience as a growing and valuable moviegoing demographic in the coming years.”

Arenas Entertainment is touted as providing a home for the Latino filmmaking community and a showcase for Latino directors, writers and actors.

Universal has had a close working relationship with the Arenas Group since the company was formed 13 years ago, with Arenas consulting on many of the studio’s releases.

While this new label marks Arenas’ first foray into the areas of production, acquisition and distribution, Arenas will continue to handle the marketing of U’s films to Hispanic audiences.

“As the first major Latino-focused film label, Arenas Entertainment opens the doors of an industry where, for too long, Latinos have stood on the sidelines,” Pozo said.

Marco Polo Investments CEO Jorge Galera said, “Arenas’ deep roots and expertise in Latino marketing, combined with Universal’s positioning and Marco Polo’s leadership in Spain, creates a powerful player in Latino filmmaking.”

More Film

  • All the Money in the World

    Golden Globes: 'All the Money in the World' Lands Three Nominations After Whirlwind Reshoots

    Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide. U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions […]

  • Diane Kruger Hong Chau

    Diane Kruger Says She Walked Out of Audition Over Director's Disrespect

    Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide. U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions […]

  • Golden Globes: 'Get Out' Lands Controversial

    Golden Globes: 'Get Out' Lands Best Picture Nomination Amid Comedy Dispute

    Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide. U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions […]

  • Golden Globes Snubs and Surprises

    Golden Globes Nominations: 21 Biggest Snubs and Surprises

    Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide. U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions […]

  • The Greatest Showman on Earth

    Oscar Fortunes Appear to Rise and Fall, but It's Just the Golden Globes

    Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide. U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions […]

  • Golden Globes 2018 Nominations: First-Time Nominees

    Golden Globes Nominations: First-Timers Break Through

    Universal Pictures has linked with the Arenas Group to create Arenas Entertainment, a U-based label that will acquire, produce and distribute pics tailored to Spanish-speaking auds worldwide. U and Spanish venture capital firm Marco Polo Investments will hold an equity stake in the entity, which will distribute four or five films per year. All productions […]

More From Our Brands

Access exclusive content