MADRID — U.S. subtitling specialist Titra has entered the Spanish market, creating La Luna Titra, a 50-50 joint venture with Madrid Film Lab.
Deal was inked via France’s Titra Film, part owned by Titra.
La Luna Titra will offer subtitling on features and aims to expand to video and DVD formats.
“The demand for subtitling is expanding enormously, driven by a hike in original-version cinemas, the launch of niche movie channels and new DV subtitling possibilities,” said Alain Coiffier, managing director of Madrid Film Lab and La Luna Titra.
Titra, founded in Europe in 1932, set up its U.S. offices in 1945. It co-owns operations in 11 international territories.
The 60-year-old Madrid Film Lab is 100% owned by TDF Video Services, a subsid of France Telecom. Madrid Film/TDF has stakes in digital effects house La Luna Digital, tech service outfit Media Arena and sound company RF Sonido.