Promoters hope pulpit will be used to tout pic
“Megiddo: The Omega Code II,” which bows in more than 400 theaters Sept. 21, is employing a unique promo campaign — using churches as the primary marketing vehicle.
“Megiddo” is the follow-up to the high-profile Christian movie “The Omega Code,” which had a budget of about $8 million and generated more than $13 million at theaters, making it the third-highest grossing independent film of 1999. More than 1 million “Omega Code” videos were sold.
“Megiddo” will be released under the joint venture of GoodTimes Entertainment and independent distributor Gener8Xion Ent.
Pic was screened for more than 5,000 church pastors during a 19-city national tour and promoted at music festivals.
It’s hoped that those clergy will incorporate the movie and its 25-minute trailer into their messages to congregants and that as many as 10,000 volunteers will spur a grass-roots campaign to buy tickets. Gener8Xion’s president Matthew Crouch said the film has far broader multidenominational support than any previous Christian film.
“Megiddo” will also be touted on the Trinity Broadcasting Network, whose chairman, Paul Crouch, is Matthew Crouch’s father.
GoodTimes’ supervising executive Seth Willenson said that the blending of satellite and cable technology with an extensive grass-roots campaign will give “Megiddo” a much bigger push than the original film and ensure a successful life on homevideo as well.
“Megiddo,” with more than twice the budget of the original at $20 million, stars Michael York, Michael Biehn, Diane Venora, David Hedison and Kent McCord and features 270 visual effects and locations on four continents.