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Polone picks pal as Pariah prexy

Exec will supervise film, TV operations

Richard Feldman has ankled his post as prexy of NBC-based SNL Studios to come on board as president of Gavin Polone’s newly formed Pariah Prods.

He’ll supervise the company’s film and television operations, which are separate from the management company Polone runs with partner Judy Hofflund.

“I think that Richard’s likability nicely balances my pure evil,” Polone said.

Polone hired Feldman because of his depth of experience in different media. “I wanted someone who knew both the movie and TV business and operated on a high level,” he said. “Richard was really the only candidate.”

Feldman, who had been at SNL Studios since 1999, will work closely with Pariah founder Polone and VP Vivian Cannon.

Feldman said he enjoyed his time at SNL Studios, where he was involved in making the Tim Meadows starrer “Ladies Man.” Nonetheless, “I wanted to try something a little more entrepreneurial,” he said. “I wanted to work on something that isn’t already established.”

“Hopefully, we’ll stumble into greatness,” Feldman added.

High school chums

Polone and Feldman have known each other since high school and worked together at ICM. “When I left ICM, I actually got his office,” Feldman said.

While Polone remains involved with Hofflund/Polone, he’s been moving further away from the management biz — thus the decision to launch Pariah.

“I’m making a move more toward the production side, because that’s where my career is going,” Polone said. “It made sense to have a separate company where I could achieve those goals. I also feel there is, in some ways, a conflict in representing people and producing series.”

Pariah inked a multiyear overall deal with Columbia TriStar Television in May. Polone and Feldman expect that pact to start yielding fruit soon.

“I feel like there’s going to be a blizzard of activity in the next few months,” Polone said. “There’s no doubt the amount of stuff coming to us is surprisingly large. We’re going to be at the networks constantly.”

Hofflund/Polone offspring such as “Gilmore Girls” will remain separate from Pariah. Any future Polone-produced skeins or pics, including Fox’s potential midseason dramedy “More, Patience,” will be shot under the new banner.

Before working at SNL Studios, Feldman spent 11 years in the motion picture and television departments at ICM. His client list included Kevin Williamson (“Dawson’s Creek,” “Scream”), F. Gary Gray (“The Negotiator”), Betty Thomas (“The Brady Bunch Movie”), George Armitage (“Grosse Pointe Blank”) and Rene Balcer (“Law & Order: Criminal Intent”).

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