Omnicom Group has purchased Davie Brown Entertainment, a West Los Angeles-based marketing firm specializing in product placement, celebrity endorsements and entertainment tie-ins.
Davie Brown will become part of Diversified Agency Services, the marketing services division of $6.5 billion Omnicom. Price and terms of the sale were not disclosed.
Davie Brown was founded 16 years ago by Brad Brown and Jim Davie, who will remain as president.
Davie Brown clients include Pepsi-Cola, Miller Brewing Co., BMW, Hershey’s, NFL Properties, Intel and PlayStation.
“Davie Brown’s unique entertainment positioning is beneficial to many existing and new Omnicom Group clients. We look forward to assisting Davie Brown in their growth strategies,” said Tom Harrison, president of Diversified Agency Services.
Among notable product placements Davie Brown has secured over the years are Pepsi in “Big,” “Twister,” and “American Pie 2”; Reebok in “Wayne’s World,” “Independence Day” and the upcoming “Minority Report”; Nabisco in “Armageddon”; and Miller beer in “Space Cowboys” and “Coyote Ugly.”