COPENHAGEN — After its demise as a production house, Norway’s state-owned Norsk Film is heading for a record year at the cinemas.
Its production of Knut Erik Jensen’s docu-musical “Cool and Crazy” is closing in on 550,000 admissions, and Thomas Robsahm’s $4 million pic “The Greatest Thing” has sold 47,000 tickets during the first six days of its 55-print release.
“Just a few years ago an audience of 50,000 for a Norwegian film was acceptable, and 120,000 was considered a major success. But with ‘Cool and Crazy’ and Petter Naess’ ‘Elling’ (soon to reach 740,000) things have changed,” said Bjorn Hoenvoll, managing director of Norway’s Egmont Columbia TriStar, which premiered “The Greatest Thing” Aug. 31. after it had opened the Norwegian Intl. Film Festival in Haugesund.
The former managing director of Norsk Film, Tom Remlov, produced both “Cool and Crazy” and the “Greatest Thing.” “Thing” follows the adventures of a Norwegian girl who has to leave town rather suddenly, as she has promised to marry three different men.
After its dismantling as a production unit, Norsk Film A/S was divided into two companies, the Film Park –controlling the studios and production facilities at Jar outside Oslo — and a new Norsk Film A/S, both still owned by the state.