Popular films often get re-released in theaters, especially when new footage is added to lure audiences. But rarely is that lavish treatment accorded to a pic just weeks after its original theatrical run.
Such is the plan for “Spy Kids,” the smash spring kidpic from Miramax’s Dimension Films. The Antonio Banderas starrer has racked up about $100 million domestically since its March 30 release. It topped box office charts three weeks in a row, quickly recouping its modest cost.
The new version of the film — details of which are closely guarded — is slotted for Aug. 10. Just as it did in March, “Spy Kids” could draw sizable all-ages crowds at a time of year frequently devoid of family fare. In August, the only true family release is “The Princess Diaries,” from Miramax parent Disney.