Mostra fest retitled, celebrates

25th anniversary celebrated with oil money

RIO DE JANEIRO — The city of Sao Paulo’s annual film showcase, received a big present and a new name for its 25th edition, which kicked off Oct 19.

Organizers have inked a three-year sponsorship deal with state-controlled oil company BR Distribuidora, which will provide $600,000 toward the $925,000 budget each year starting this year. Other sponsors, including satcaster DirecTV, make up the difference.

The Mostra Internacional de Cinema de Sao Paulo will now be called Mostra BR de Cinema. The oil company signed a similar deal with Rio’s film fest last year.

“The deal will give us the necessary stability to keep on going. Money has always been a problem for us. It is a miracle we’ve made to the 25th edition,” fest general director Leon Cakoff told Variety.

Mostra BR will screen 265 films, including 218 are features, at 10 theaters in Sao Paulo from Oct 19-Nov 1. Cakoff expects to sell about 150,000 tickets this year, on par with 2000 attendance.

The 25th edition features a retrospective of the films of Serbian director Emil Kusturica (“Underground”). The helmer is also a musician, and he and his No Smoking Orchestra performed their fusion of rock and traditional gypsy music at two special concerts in Sao Paulo Oct 17-18.

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