Pact gives co. access to lucrative urban music market
NEW YORK — Production and management firm Mosaic Media Group has inked a deal to combine with Family Tree Entertainment, an urban music management company whose clients include hit rap outfit Outkast and singer Macy Gray.Deal gives Mosaic, whose units include film company Atlas Entertainment (“12 Monkeys,” “Three Kings”) and Atlas/Third Rail Management (Alanis Morissette, Green Day), access to the lucrative urban music market, as well as the opportunity to tap its musical talent for potential film and TV projects. “Every rapper and every singer nowadays wants to make it in the film and TV worlds, but Hollywood is a hard world to navigate,” Family Tree founder Michael “Blue” Williams told Daily Variety. “They know how to take those ideas from concept to reality.” A host of urban music stars have already made the leap from music to film, including rappers Ice T, Ice Cube, DMX and Snoop Dogg, as well as R&B divas Jennifer Lopez and Whitney Houston. Family Tree will operate under its own moniker for the time being, but the company will be combined with Mosaic’s own management business over the next one to two years, said Mosaic topper Allen Shapiro. “Our top priority was not so much what business we wanted as who were we going to be in business with,” he said. “Working with Blue was a natural expansion move for Mosaic.” Upon completion of the deal, Los Angeles-based Mosaic will also be opening a Gotham office, Shapiro said.