Exec has o'seen company's campaigns from 'Pulp' to 'Bridget'
Marcy Granata — who’s been a top exec at Miramax since 1994, overseeing the company’s release campaigns and serving as a driving force behind its successful Oscar machine — is exiting her post, to devote more time to her family for the next year.
Granata, Miramax president of publicity and corporate communications, will exit the company soon after the Fourth of July holiday. At that time, L.A.-based senior veep of publicity Janet Hill will become acting department head as Miramax searches for a permanent publicity topper.
A 20-year publicity veteran, Granata ran the team that beat the drums for the company’s slate, which has included such box office winners as “Pulp Fiction,” “Il Postino,” “Good Will Hunting,” “Life is Beautiful,” “Chocolat” and “Bridget Jones’s Diary.”. Since 1994, the company has had at least one best-pic Oscar nominee every year, winning for “The English Patient” and “Shakespeare in Love.”
“Marcy revolutionized the Miramax publicity department,” said co-chair Harvey Weinstein. “She is one of the most talented publicity executives in the business. We are sad to see her go, but Bob and I want only the best for Marcy and her family and have a lot of respect for her desire to be with them.”
Granata and her husband have a 2-year-old son.
Miramax has restructured its marketing and publicity staff from top to bottom in recent months. But the publicity department remains based in Gotham and a number of key execs remain in place. These include Elizabeth Clark, who continues as head of publicity at Dimension Films, and Hill, who’s been with the company for seven years.
Staying close to home
Granata, who joined Miramax after serving as publicity veep at Columbia TriStar from 1988-94, plans to maintain a close relationship with Miramax.
“I’ve traveled a very satisfying road for the past seven years, and I cannot imagine a better professional experience or a more talented group of people than those I leave behind in Miramax’s publicity department,” she said. “Harvey and Bob have been wonderful in understanding that I’ve recently started a family and want to devote full-time attention to them now.”