SYDNEY — Miramax has tapped David Collins director of distribution, marketing and publicity for Miramax Australia.
Based in Sydney, Collins will work with the distrib team at sister company Buena Vista Intl., whose Melbourne-based banner releases Miramax’s films in Oz and New Zealand.
Rick Sands, Miramax chairman of worldwide distribution, told Daily Variety the initiative signals a more aggressive approach to co-developing, co-producing and acquiring movies with Aussie talent.
Collins has served as New South Wales general manager for Roadshow Film Distributors and before that as director of distribution for Polygram Filmed Entertainment/Universal Pictures. He will work closely with Victoria Treole, Miramax’s long-standing Sydney-based production and acquisitions exec.
Bolstering Miramax’s presence in Oz also jells with the minimajor’s European marketing-distribution-co-production-acquisition operation headquartered in London and a similar venture in Rome.
The strengthening of the Miramax-BVI relationship marks a departure for Miramax, which had chiefly sold its films to Roadshow in recent years.
Roadshow renewal possible
While Miramax’s current slate of over a dozen titles, including “The Others,” “Scary Movie 2” and “Jay and Silent Bob Strike Back,” is going out via BVI, Sands does not rule out renewing the relationship with Roadshow down the line.
Collins said his function will enable Miramax to feed information about upcoming product more quickly to BVI and to assist in localizing advertising materials where appropriate.
Among the titles with which Collins will be involved are “Jay and Silent Bob” (bowing Nov. 15), “Serendipity” (Jan. 24), “The Shipping News” (Jan. 31) and “Kate & Leopold” (no date set).