NEW YORK — Jim Sheehan has been named president of Madstone Theaters, a division of production-distribution outfit Madststone, formed in 1999 by Chip Seelig and Tom Gruenberg.
Sheehan previously served as prexy-chief operating officer of Mann Theaters and, most recently, as MGM’s veep of sales administration.
“Jim Sheehan is one of the most experienced executives in the exhibition world,” Madstone CEO Gruenberg said. “Jim’s many relationships and breadth of knowledge are truly impressive, and his role in a new-style chain like Madstone Theaters will be an essential one. We couldn’t be happier to have him aboard.”
Sheehan will oversee the acquisition, rollout and operation of all Madstone locations in the company’s recently opened L.A. office, where he will report directly to CEOs Seelig and Gruenberg. The company plans on retrofitting theaters in 10-20 markets with digital projection equipment, which will screen arthouse fare produced by sister company Madstone Films. Initial locations will be announced later this fall.
“While our bread and butter will be independent and foreign film programming, digital projection will set Madstone apart in the marketplace,” Sheehan said. “Madstone audiences will be able to experience events that have never before been available in theaters, and we will see to it that our patrons play an active role in determining this programming and making our theaters a success.”