Cowboy Booking Intl. has picked up domestic rights to Shunji Iwai’s thriller “All About Lily Chou-Chou.”
Org’s partners Noah Cowan and John Vanco have been negotiating the acquisition since pic screened at the Toronto fest. Film is about growing up in Japan’s cyberpop culture. To tie in with its Internet themes, Cowboy plans an online marketing campaign.
Deal was made with Wouter Barendrecht, co-prexy of Fortissimo Film Sales.
“(Cowboy) has shown an amazing ability to identify and market the finest art films in the world. We are confident that their strategy will result in Shunji Iwai’s being recognized as a major talent in contemporary film in the U.S. and beyond,” Barendrecht said.
“All About Lily Chou-Chou” is helmer Iwai’s fourth pic. Cowboy also procured his 1998 romance, “April Story,” which has already made the festival rounds.
Through its partnership with Code Red, this acquisition gives Cowboy four titles at this year’s New York Film Festival. Its other entries are: “La Cienaga,” “Fat Girl” and “Warm Water Under a Bridge.”