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Lensers envision museum

Screening room, conference room, office to join ASC 'clubhouse'

The American Society of Cinematographers has unveiled plans to build a campus surrounding its current headquarters in Hollywood and launch a $1 million endowment fund.

The ASC announced Friday it would build a museum, screening room, conference room and offices around its 100-year-old “clubhouse” at North Orange Drive and Franklin Avenue.

“We are committed to preserving the integrity of the history of our artform by establishing a museum which will be easily accessible to the public, scholars, students and filmmakers around the world,” ASC president Victor J. Kemper said.

Project will cost $8 million, Kemper added, with nearly $4 million already pledged by donors including Kodak, Panavision and Technicolor. He added that the ASC is in the early stages of organizing an advisory committee to guide plans for the building project and endowment fund.

ASC has tapped the architectural firm of Goldman and Firth to design plans and has filed a request for building permits with the city of Los Angeles. No date has been set for groundbreaking.

“This museum will be a place where movie fans, historians, teachers, students, scholars and filmmakers can get in touch with the roots of this artform that has become so important to our culture,” Kemper said.

The ASC also said Laszlo Kovacs will head up educational initiatives arising from the endowment fund. Kovacs recently was named to receive the ASC Lifetime Achievement Award.

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