'Ghosts' 'R' us
Over the last year, studio marketing departments have treated violent, R-rated pictures with kid gloves, not wanting to further irk Washington solons beating the media violence drum.
Now comes along a radio spot for “Thirteen Ghosts,” a Dark Castle Entertainment production released Stateside by Warner Bros. Oct. 26.
The radio ad offers up a refreshing and savvy take on the whole rating fracas — it actually promotes the fact that the Halloween creeper is R-rated. TV ads are similarly outspoken about the rating.
In other words, if audiences want to see plenty of intense horror and gore, helmer Steve Beck’s “Thirteen Ghosts” is the pic to see. Indeed, in ranking the reasons to buy a ticket, the radio plug puts gore and horror as its top two selling points.
As with all R-rated pics, the ads dutifully instructs listeners that anyone under 17 must be accompanied by an adult to get in the theater.